Custance Design |
WildTracks Offroad Activity Park |
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WildTracks is a 56 acre offroad activity park near Newmarket, in Suffolk. The brief was to position the centre as a family facing attraction and not, as these places usually are, macho and aggressive.
The keynote was fun on wheels which led to this exhuberant symbol. The identity also needed to be professional and authoritative to appeal to the corporate hospitality market as well as endorse its position as one of the leading motocross centres in the country.
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Please run your mouse over the list below to view some examples of the identity at work...
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